We specialise in Qualitative Research. We are also capable of conducting basic quantitative research if required.
PRDG believes in providing complete solution rather than compartmentalising a project as Qualitative & Quantitative.
Type of studies conducted by PRDG
A wide repertoire of research work conducted
- Exploratory research
- Concept creation, development & evaluation
- Positioning development studies
- Need gap/Opportunity identification studies
- Communication development studies
- Advertising– storyboard, print and TVC
- Product testing & development studies
- Ideation study- product, packaging or communication level
- Brand health/Equity study
- Market segmentation studies
- Price research
- Brand name/logo generation/ testing research
- Usage Attitude, Habits & Practice study
- Brand extension & review studies
- Diagnostic studies
- Promotion testing research
- Packaging & design research
- Celebrity/brand ambassador selection studies
Categories Researched
- FMCG
- Pharmaceuticals
- Retail
- Social Research
- Financial
- Media
- Research Firms
- Advertising Agencies
- Tobacco & Alchol
- Healthcare
- Real Estate & Housing
- HORECA & Clubs
- Education
- Decorative
- Apparels
- Accessories
- Footwear
- Automobiles
- Household/Kitchen Appliances
- Airlines
- Tourism
- Jewellery
- IT/Telecom
- Batteries
- Cement
- Asbestos
- Pipes
- Tiles
- Flooring
